A Blog on your Website can attract more potential Customers
This is the first of a series of articles, answering the question, “So you have a Website, now what?”
In these articles, I will explore ways to attract people to visit your Website. As I discuss each approach we will also show how they are all possibly interrelated.
What is a blog?
A blog is a medium where you can share your thoughts, experiences, tips, and/or educate others. In some cases, some entire websites are blogs. In your case, the blog is a portion ( page(s)) on your website that you will use to write articles, often called blog posts, for your users (Customers and potential Customers).
Your articles or blog posts can cover a range of topics, but what I would suggest for new websites is that they start with educating your users about your experiences and expertise.
Blog Post Content
A few of your articles can be funny stories. Something that you have experienced that you think others would find funny or interesting, but the main focus is to present your readers with some useful and/or interesting information.
In the home services area, let’s take a plumber as an example. You could start by thinking about:
The top five questions you most often get asked and/or
The top five pieces of advice you would give to your Customers (Plumbing Tips, etc). A couple of example are:
1) How to recognize signs of trouble with your water heater
2) Tips to keep your drains trouble free
I’m sure you can come up with many more.
Your articles (Blog Posts) don’t need or shouldn’t be to be a long dissertation. Even though Google likes long articles, most home services providers, who are writing their own articles probably won’t hit that length.
Your articles can be as short as about 350 words as long as it is well written.
Your blog can have a comment system, where readers can leave comments about what you have written. This is your choice.
Even though your website is well done and easy to use, you want potential Customers to differentiate you from the other sites they visit. This is where your blog can help. If people find your articles interesting and/or useful, you have an advantage over your competition. You can use your blog to get potential Customers to frequent your website for interesting and useful information.
Your articles should be consistently frequent. It is disheartening and unprofessional to go to a website’s blog and find that the last article was written months ago or longer. People who frequent your sites for information will come back often if they know that they will almost always find fresh content.
If you have Social Media accounts (Facebook, Twitter, etc.) your blog posts can be shared from your website to those accounts. This means that when you write your article it will automatically be published on your Social Media accounts. We can also setup where a portion of your article (excerpt) is visible on social media, but to read the entire article it automatically redirects to the article on your website.
Readers can also share your Blog posts to their own Social Media accounts and also follow your social media accounts (Facebook, Twitter, etc.).
This article have presented some simple ideas about blogs. There is a lot more that can be done with your blog.
The main idea is that blogging can be an important tool and, more likely than not when your potential Customers need a service that you provide, they will think of you.